Wednesday, September 19, 2012

Genoa - Strange Relationship

It’s fair to say that last season was not particularly enjoyable for Genoa. They only just managed to avoid relegation, while their defence was the worst in Serie A, conceding a horrific 69 goals. Matters came to a head when a group of their fans staged a protest during the 4-1 home defeat to Siena, throwing flares and demanding that the players gave them their shirts, leading to a 45 minute suspension of the match.

That evening Genoa’s volatile president Enrico Preziosi sacked the coach Alberto Malesani, replacing him with Luigi De Canio, who will be hoping to get the fans back on board this season with his own brand of attacking football. Of course, he may not be helped by the huge amount of player movements (in and out), which has become the normal state of affairs at the Luigi Ferraris.

In particular, Genoa sold their leading scorer, the Argentine striker Rodrigo Palacio, to Inter, while they also let Alberto Gilardino move to Bologna on loan. In their place, they brought in last season’s Serie B top scorer, the unfortunately named Ciro Immobile, from Pescara and former striker Marco Borriello, who has strutted his stuff with limited success for numerous clubs, but in fairness did net an impressive 19 goals for Genoa in the 2007/08 season.

"Borriello - return of the prodigal son"

More positively, this is Genoa’s sixth consecutive season in Italy’s top flight, which represents a major improvement after all the time spent in the lower leagues in the preceding years and is virtually unprecedented post-war. Although Genoa have a glorious past, winning the Italian title no fewer than nine times, the last of these victories came in 1924, so it’s somewhat ancient history.

Preziosi took over the club in 2003, just after the club had been relegated to Serie C1, though Genoa were saved by the Italian Football Federation’s controversial decision to expand Serie B to 24 teams after the infamous Caso Catania. Two years later Genoa became Serie B champions, but were demoted to C1 after they were found guilty of match fixing the vital final game against Venezia. Despite being given a three-point penalty, Genoa finished as runners-up the next season, securing an immediate return to Serie B after winning a play-off against Monza.

The following season Genoa achieved a second successive promotion, reaching Serie A in 2007, a testament to Preziosi’s support during this turbulent period. Until the last troubled season, Genoa have been comfortable in the top tier, finishing in the top half of the table four years in a row, including a memorable fifth place in 2008/09, when they narrowly missed out on Champions League qualification, largely thanks to the efforts of two players brought in from the Spanish league, the prolific Diego Milito and a rejuvenated Thiago Motta.

"Preziosi - buy or sell?"

However, Preziosi is a man who divides opinion. The former Como owner is a successful businessman, making his money from one of the world’s largest toymakers, and it is clear that he has calmed the waters at Genoa while providing substantial financial support. Indeed, he acquired the club from the liquidator of Genoa’s parent company after they had suffered from having three different owners in the previous six years.

On the other hand, he has been involved in countless clashes with the authorities. Only last week he was banned from attending football stadiums for six months as a much-delayed punishment for the 2005 match fixing case.

Preziosi’s Genoa have also been heavily involved in the “bilanciopoli” case, a false accounting scandal whereby football clubs inflated the value of their players in order to improve the balance sheet. In particular, the fiscal authorities targeted Genoa’s 2004 and 2005 accounts, resulting in fines and bans, though a few years later the club was half-cleared with the tribunal ruling that there were no false invoices, but that the accounts were manipulated in some way.

Hence, the raised eyebrows at Genoa’s frenetic transfer activity. Since 2008 the club’s net spend in the transfer market is only €8 million, but this disguises a key point, namely the enormous turnover of players coming in and out. So that net €8 million actually represents a barely credible €272 million of purchases and €264 million of sales in just five seasons.

Not for nothing is Preziosi known as the “king of the transfer market”, though he has pointed out that it does not matter how the club performs on paper and he should be judged by displays on the pitch. Clearly, such a massive movement of players each season makes it difficult for the squad to gel, but this business model is imperative for the club’s fortunes. In short every player is for sale at the right price with most of the funds reinvested in cheaper alternatives that are (hopefully) then sold for a fat profit at a later date.

The club has been trading players like stocks or commodities for the last few years, but there has been a modification in their approach recently. After the promotion to Serie A, Preziosi splashed the cash with a net outlay of €57 million in three seasons, but the last two seasons Genoa have looked to sell more players, the latest big money departures being Miguel Veloso to Dynamo Kiev and Mattia Destro to Roma (a paid loan with option to buy). In fact, in that period only Udinese, the acknowledged masters of player trading in Italy, have higher net sales proceeds than Genoa’s €49 million.

The harsh reality is that Genoa simply do not have the financial resources to hang on to their star players, as can be seen by looking at their profit and loss account. At first glance, it does not seem too bad with the club just about breaking even and actually making a pre-tax profit of €1.8 million in 2011 (though they made a hefty loss of €17 million the previous year), but this is heavily impacted by player trading through player sales and co-ownership deals.

Excluding player trading, the club makes massive operating losses: a frightening €156 million in the last three years, including €67 million in 2011 alone. This includes non-cash expenses such as player amortisation and depreciation, but even EBITDA (Earnings before Interest, Taxation, Depreciation and Amortisation) is strongly negative, e.g. €23 million in 2011.

It should be noted that Genoa changed their accounting close in 2008 from 30 June to 31 December, so the accounting year now straddles two seasons, e.g. 2011 includes the second half of the 2010/11 season and the first half of 2011/12. This is a somewhat bizarre feature of a few Italian clubs, though is sometimes done to be in line with the parent company’s reporting timetable.

Regardless of the accounting close, the impact of player trading on Genoa’s accounts is undeniable. In fact, the club would have reported a loss of €73 million in 2011 without the money made from player sales (€58.8 million) and co-ownership deals (€13.8 million).

Profit from player sales is simple enough, being the difference between sales proceeds and the remaining value of the players sold in the accounts, though the slight twist is that the €58.8 million comprised €62.2 million of plusvalenze (profitable sales) less €3.8 million of minusvalenze  (loss-making sales including settlement of player contracts, such as Anthony Vandenborre €1.5 million).

Co-ownership deals are a little more complex, though such arrangements are very common in Italy, whereby two (or more) clubs share the ownership of a player’s rights. This is regarded as a good way to lower costs and reduce risk when purchasing a player, though the practice is banned in England and France. Astonishingly, Genoa had 24 co-ownership deals on their books in 2011.

"Granqvist - handy Andy"

When such a joint ownership agreement is terminated, any payment higher than the amount on the balance sheet is treated as a gain (“un provento”), while any lower payment is shown as an expense (“un onere”). In Genoa’s 2011 accounts, this produced a net gain of €13.8 million, made up of a €17m gain, mainly Andrea Ranocchia (Inter) €6 million, Bosko Jankovic (Palermo) €3.5 million, Giuseppe Sculli (Lazio) €3 million, Raffaele Palladino (Juventus) €2 million and Kevin-Prince Boateng (Milan) €1.75 million, less €3.2 million expenses.

The sums involved in player trading were not quite as high in earlier years, but they were still significant with profit on player sales of €38 million in both 2009 and 2010 plus gains from co-ownership deals of €3.2 million in 2009 and €7.1 million in 2010.

Genoa also received €3.7 million of revenue from player loans in 2011, largely from Robert Acquafresca going to Cagliari (€1 million) and Mattia Destro to Siena (€750,000). This was one of the highest loan revenues in Serie A, which should not be too surprising, given the large number of players Genoa have out on loan to other clubs (26 for the 2012/13 season). On the other hand, they paid out €2.5 million on inward player loans (mainly Antonio Floro Flores from Udinese €1.5 million) and €2.1 million on player development costs.

Despite these vast sums from player trading, Genoa have struggled to balance the books, reporting only one profit in the last 41 years (€1.5 million in 2008). In particular, they spent big when they were in Serie C1 and Serie B in a (successful) attempt to get promoted, leading to large losses in both 2005 (€14 million) and 2006 (€11.5 million). Since their return to Serie A, they have basically managed to keep their losses under control via their expert use of player trading with the exception of 2010’s sizeable deficit.

That 2010 loss of €17 million was used in the Serie A profit league presented by La Gazzetta dello Sport earlier this year for the 2010/11 season and was only surpassed by the “big four” clubs who reported enormous losses, as has been the case in Italy for many years: Juventus €95 million, Inter €87 million, Milan €70 million and Roma €31 million. In fairness to the rossoblu, only 8 clubs in Serie A managed to make money that season, and they did substantially improve their position to a tiny loss in 2011.

We also need to recognise that Genoa have done well with their finances if we take into consideration their relatively low recurring revenue streams (match day, television and commercial income). Their annual revenue of €48 million is only the 11th highest in Italy and a long way behind the leading clubs. The two Milanese clubs generate more than four times as much (Milan €220 million, Inter €211 million), while Juventus (€154 million), Roma (€144 million) earn three times as much, while Napoli (€115 million) have to be content with twice as much.

Even Lazio, Fiorentina and Palermo all receive at least €20 million more a season than Genoa. Interestingly, the club that is closest to Genoa in revenue terms is Udinese, who have also focused on player trading as a way to generate funds.

In this way, Genoa’s plusvalenze represent a hefty chunk of the club’s revenue. In 2010 the €38.9 million was equivalent to 68% of the club’s revenue, a proportion bettered only by Parma 81% and Udinese 77%. In 2011, Genoa’s plusvalenze was worth an amazing 110% of their revenue.

The above analysis also highlights the differences between how revenue is reported in Italy and other European countries. The European definition used by Deloitte in their annual money league amounts to €48.1 million for Genoa in 2011, while the club itself announced record revenues of €118.8 million. The €70.7 million difference is due to: (a) player loans €3.7 million; (b) gate receipts given to visiting clubs €0.1 million; (c) increase in asset values €4.7 million; (d) profit from player sales (plusvalenze only) €62.2 million.

Taking a closer look at the plusvalenze Genoa has reported over the last few years reveals that much of this has come from sales to Inter and Milan. In 2011, of the total €62 million, nearly €32.7 million was from Milan (on sales proceeds of €57.9 million), while a further €12.8 million was from Inter (for Juraj Kucka on sales proceeds of €16 million). The sales to Milan involved no fewer than eight players contributing profits as follows: (deep breath) Stephen El Shaarawy €19.8 million, Matteo Chinellato €3.5 million, Alberto Paloschi €2.3 million, Gianmarco Zigoni €1.8 million, Tuncara Pele €1.7 million, Nnamdi Oduamadi €1.6 million, Rodney Strasser €1.1 million and Marco Amelia €0.9 million.

In 2010 Genoa also made €16.8 million from Milan (Sokratis Papastathoupolus €12 million and Kevin-Prince Boateng €4.8 million) and €11.3 million from Inter (Andrea Ranocchia), while 2009 featured €28.6 million from Inter (Diego Milito €18.5 million and Thiago Motta €10.1 million).

Genoa’s relationship with the rossoneri in particular has been mutually beneficial with Milan’s profit and loss account similarly being boosted by profit on sales of players to Genoa to the tune of €24.4 million in 2010 and €17 million in 2011. In particular, Milan sold a 50% share in several youngsters (Oduamadi, Beretta, Zigoni and Strasser) to Genoa in 2010, realising a handy profit in their books, only to buy all of them back (with the exception of Beretta) the following season.

Preziosi has been quoted as saying, “Our club must have good relations with the big clubs”, but this very close relationship does seem a bit strange, exemplified by Genoa buying Kevin-Prince Boateng from Portsmouth on 18 August 2010 and loaning him to Milan on the very same day. The contract was later switched to co-ownership before Milan purchased Boateng’s full economic rights in May 2011.

Those of a cynical nature might wonder about all the money earned from plusvalenze on both sides, especially after the many investigations in the past into manipulated accounts, but it may just be the case that there are few clubs that Genoa can sell to in Italy. As sporting director Stefano Capozucca said, “There are only two clubs, three at the most, who can afford to spend (these days).”

The importance of player trading to Genoa’s business can be seen once again in the above graph with profit on player sales and gains from co-ownership deals providing the only “revenue” growth in the last three years. The last time that ongoing revenue grew meaningfully was in 2008 after the promotion to Serie A, when it virtually doubled from €22 million to €38 million, but since 2009 it has been effectively flat at around the €50 million level.

Of the traditional revenue streams, television is by far the most important with €32 million in 2011, compared to €10.4 million of commercial income and just €5.7 million of match day revenue.

Genoa’s TV revenue of €32 million is far lower than the leading Italian clubs with Juventus, Inter and Milan all earning around €80 million, while other Italian clubs also receive a fair but more, e.g. Napoli and Roma get around €60 million; Lazio about €50 million; and Fiorentina, Palermo and Udinese around €40 million.

It is anticipated that the new collective agreement that started in the 2010/11 season, but was only half reflected in Genoa’s 2011 accounts, should produce a small increase of €3-4 million, as the allocation benefits the mid-tier clubs to a certain extent. Under the new methodology, 40% is divided equally among the Serie A clubs; 30% is based on past results (5% last season, 15% last 5 years, 10% from 1946 to the sixth season before last); and 30% is based on the population of the club’s city (5%) and the number of fans (25%).

The improvement also reflects the fact that the total money negotiated in the new deal is approximately 20% higher than before at almost €1 billion a year. This cemented Italy’s position as the second highest TV rights deal in Europe, only behind the Premier League, which continues to sign ever more lucrative contracts, but significantly ahead of the other major leagues, despite the Bundesliga increasing its rights by over 50% for the next four-year deal.

That’s particularly impressive, given how little is received for foreign rights (at least compared to the Premier League), though it was recently announced that the incumbent rights holder, MP & Silva, will pay an additional 30% for these rights for the three years starting from the 2012/13 season (up from €90 million a year to €115-120 million). Domestic rights are now worth €829 million a season, with €561 million from Sky Italia and €268 million from Mediaset.

Of course, Genoa could really grow their television revenue if they were to somehow qualify for the Champions League. This might seem a bit of a pipe dream, especially now that Italy have lost a place to Germany after their deteriorating UEFA co-efficients, but as recently as 2009 they finished fifth, only just missing out on a seat at Europe’s top table because Fiorentina had a better head-to-head record.

They did manage to qualify for the 2009/10 Europa League, the first time they had reached Europe in 17 years, and earned €1.6 million from the central TV distribution in the process, but this is peanuts compared to the riches available from Europe’s flagship tournament, e.g. in 2011/12 the Italian representatives earned an average of €33 million (Milan €39.9 million, Inter €31.6 million and Napoli €27.7 million). In addition, they would benefit from higher gate receipts (a €2 million increase in 2009) and improved sponsorship terms.

Like all Italian clubs, Genoa’s match day income is on the low side at around €6 million. In 2010/11 only six clubs in Serie A took in more than €10 million a season: Inter €33 million, Milan €30 million, Napoli €22 million, Roma €18 million and Juventus €12 million. That’s considerably more than Genoa, but pales into insignificance compared to the top European clubs like Real Madrid €124 million and Manchester United €120 million.

Genoa’s average attendance of 21,995 in 2011/12 was the eighth highest in Italy, utilising around 60% of the stadium capacity, just behind Fiorentina 23,402 and ahead of Palermo 20,945. Crowds rose in line with their ascent through the leagues, but have dipped alarmingly in the past two seasons since the peak of 26,802 in 2009/10. Part of this decline can be attributed to the poor economic environment, but it is likely that some is also due to the supporters’ unhappiness with Genoa continually selling their best players.

In the past few years there have been many initiatives to improve the stadium. The Stadio Luigi Ferraris is shared with Sampdoria and is located in a heavily built-up area, leading to initial thoughts that a new stadium would have to be constructed elsewhere with a site at the marina di Sestri Ponente being tentatively identified as one possibility. However, this was rejected by the council, so the idea of renovating the current stadium once again took shape with plans presented by the Fondazione Genoa 1893 in late 2009.

The aim was to transform the old ground into a modern stadium that could generate revenue seven days out of seven, emphasising the commercial possibilities and installing premium seats including 28 “skyboxes”. The capacity would be reduced from 36,600 to 33,000, but the revenue would be considerably higher. The project would cost less than €50 million.

However, the plans were not supported by the Italian football federation, so were once again put on the back burner. Last summer, another initiative was raised, whereby Genoa and Sampdoria would take over the management of the stadium from the council, leaving a specialist company to handle the commercial aspects. However, despite Preziosi’s admiration for Juventus’ new stadium, yet again these plans fizzled out, though last month the stadium management was taken over by a new consortium of four Italian companies, so perhaps all is not yet lost.

There is also room for growth in the club’s commercial revenue, which actually slightly decreased in 2011 to €10.4 million from €11.5 million. This is understandably a lot lower than the big boys (Milan €80 million, Inter and Juventus both €54 million), but is also less than clubs like Palermo €18 million and (more painfully) local rivals Sampdoria €15 million.

Genoa earned €1.8 million from their shirt sponsorship deal with Iziplay, a betting company, in 2011, which was around double the €0.9 million they received the previous year. This is a lot less than many other Italian clubs: Milan – Emirates €12 million, Inter – Pirelli €12 million, Juventus – BetClic €8 million, Roma – Wind €7 million, Napoli – Acqua Lete €5.5 million and Fiorentina – Mazda €4 million.

Those clubs also receive higher sums from their kit suppliers than the €1.1 million Genoa booked in 2011 from Asics (Inter – Nike €18 million, Milan – Adidas €17 million, Juventus – Nike €12 million, Roma – Kappa €5 million and Napoli – Macron €4.7 million).

Genoa will be hoping that their six-year arrangement with Infront will boost their commercial income. They have already brokered the higher sponsorship deal with Iziplay and this summer signed a new four-year deal with Lotto Sports running until June 2016 to replace Asics as kit supplier. Infront’s president, Marco Bogarelli, said, “Our principal objective will be to contribute towards a better balance in the revenue, which is currently over-reliant on television.”

Something needs to be done to improve revenue, as Genoa are facing a real battle to contain their staff costs. Although their wages were more or less unchanged from the previous year at €52 million in 2011, they have risen 87% (€24 million) since they returned to Serie A in 2007/08, while revenue has only grown by 32% (€12 million) in the same period. Genoa’s annual report explained that the significant increase in costs in 2010 was due to “an important investment in players, both youngsters with potential and more experienced internationals.”

Using the standard definition of revenue, i.e. excluding profit from player trading, the wages to turnover ratio has been a worrying 109% for the last two years, up from 86% in 2009. As sporting director Capozucca acknowledged, “Nobody is denying that errors have been made at the management level. We have spent more than we should.”

The wages to turnover ratio is the worst in Serie A, even higher than Milan, Inter and Juventus, who all hover around the 90% mark, and way above UEFA’s recommended upper limit of 70%. That said, Genoa’s wage bill of €52 million is considerably lower than the leading clubs: Milan (€193 million) and Inter (€190 million) pay almost four times as much as Genoa, while Juventus (€140 million) are nearly three times as much and Roma (€107 million) are more than €50 million higher. On the other hand, Genoa’s wage bill is about the same as Napoli and nearly twice as much as Udinese, who both qualified for the Champions League that season, so they have arguably under-performed.

As per the 2011 accounts, the €52.3 million wage bill included the following: player salaries €38.8 million, coaches and technical staff salaries €4.9 million (probably including sacked coaches on gardening leave), bonus payments €2 million, other staffs €3.8 million and social security €2.9 million.

"Kucka - Slovakian steel"

According to the annual salary survey published by La Gazzetta dello Sport, the wage bill for Genoa’s first team squad has been cut from €36 million last season to €29 million for the 2012/13 season, so it looks like Preziosi has finally decided enough is enough (though the newspaper figures come with a health warning regarding accuracy). The same report stated that only four players at Genoa earn more than €1 million a season: Borriello €1.4 million, Frey €1.3 million, Vargas €1.2 million and Tozser €1 million.

The other element of staff costs impacted by Genoa’s player trading strategy, especially the very large roster of players, is player amortisation. This is the way that a club’s accounts reflect transfer purchases, i.e. by not expensing the full cost immediately, but instead writing it off over the length of a player’s contract. As an example, defender Luca Antonelli was signed for €7.35 million on a 4½-year contract, but his transfer was only reflected in the profit and loss account via amortisation, booked evenly over the life of his contract, i.e. €1.6 million a year (€7.35 million divided by 4½ years).

Genoa’s player amortisation has surged from just €4 million in 2007 to €41 million in 2011, a figure only surpassed in Italy by Milan €52 million, Inter €50 million and Juventus €47 million. Perhaps a better comparative is Udinese, who have much the same revenue as Genoa and also focus on player trading, but their player amortisation is only €17 million. Admittedly, this is not a cash expense, but it does reflect the cash outlay on player purchases.

This has been reflected in ever-increasing liabilities, which have shot up from €35 million in 2007 to €285 million in 2011, including a 38% increase in the last 12 months alone. Furthermore, since 2007 financial debt has surged from €7 million to €109 million, comprising €22 million of bank debt with Banca Unicredit and Banca Cariga, €59 million owed to factoring companies (Banca Cariga and l’Istituto per il Credito Sportivo) based on future income plus €28 million of shareholder loans.

Of course, Genoa are not unique in facing growing debts in Italy, as the last football federation report noted, with the total liabilities in Serie A growing 40% since the 2007/08 season, notably bank debt, commercial debt and outstanding transfer fees.

As might be expected, the latter factor is significant for Genoa, who owed €98 million to other football clubs for transfer fees in 2011, though this is more than offset by the €119 million owed to Genoa by other clubs.

The balance sheet has net assets of €1 million, one of the weakest in Serie A, with net current liabilities rising from €119 million in 2010 to €153 million in 2011. Once again, it is dominated by the effects of player trading with the assets including an incredible €123 million for player registrations. To put that into context, it is not much less than Inter €143 million and Milan €136 million, but is much more than Juventus €71 million and Roma €37 million. The other experts of the “buy low, sell high” game, Udinese, are also much lower at €48 million.

Genoa’s assets also include €31 million for co-ownership, which is equivalent to half the value of players transferred in co-ownership deals. This includes three players sold to Milan (Stephen El Shaarawy €10 million, Matteo Chinellato €1.75 million and Tuncara Pele €0.95 million), Juraj Kucka to Inter (€8 million), Federico Rodriguez to Bologna (€3 million) and Francesco Acerbi to Chievo (€2 million).

Similarly, the liabilities include €25 million for co-ownership: four players bought from Milan (Alexander Merkel €5 million, Giacomo Beretta €4 million, Nicola Pasini €1.65 million and Mario Sampirisi €1 million), Emiliano Viviano from Inter €5 million and Andrea Esposito from Lecce €2.8 million.

Nevertheless, Preziosi has needed to provide a great deal of financial support to the club with the amount of money he has put in over the years approaching €70 million. He summed up his approach last year, “With me Genoa will always be in Serie A and if that is not enough for some fans, they should look for a Qatari sheikh. I will try to strengthen the squad, but I must also look at balancing the books, otherwise there is no future.”

"Antonelli - his name is Luca"

The president has hinted on many occasions that he might sell the club with rumours of a few possible buyers circulating in recent months, including the inevitable representatives from the Middle East and (more plausibly) the industrialist Vittorio Malacalza, with a potential takeover price of €40 million.

However, Preziosi has seemed reinvigorated this season. It had looked like he would take a step back when he hired Pietro Lo Monaco from Catania in the summer as general manager to handle all aspects of the club’s activities – with the important exception of transfers. However, after some disagreements over, you’ve guessed it, the transfer market, Lo Monaco exited stage left after just two months, leaving Preziosi as once again indisputably the main man.

A few months ago, Preziosi suggested that there would be less buying and selling of players in the future, “The fans will be happy, as there will no longer be such a whirlwind of trading and less (player) turnover.” Of course, that would require two things: (a) a leopard (that would be Preziosi) to change its spots; (b) a serious improvement in the club’s operating losses, meaning an increase in revenue or (more likely) a reduction in costs. Whether these are possible, only time will tell.

European qualification would obviously help, though only the Champions League would make a real difference to the club’s finances, but that now requires clubs to meet the criteria of UEFA’s new Financial Fair Play (FFP) regulations, which will ultimately exclude from European competitions clubs that continue to make losses.

However, Genoa look to be in pretty good shape, assuming that they continue to make good profits from player trading, as wealthy owners will be allowed to absorb aggregate losses (“acceptable deviations”) of €45 million, initially over two years and then over a three-year monitoring period, as long as they are willing to cover the deficit by making equity contributions.

To be more sustainable, they would need to deliver on their plans to grow commercial revenue, increase gate receipts from a refurbished (or new) stadium and lower their wage bill, which is out of proportion for a club of their size.

"Jankovic - spreads his wings"

The awful dilemma for Genoa is that the only thing that keeps the club relatively stable financially is their frenetic player trading, which is also the thing that hurts their chances of progressing on the pitch. Given their financial weaknesses, it is certainly understandable that they have chosen to go down this path, but the question is how do they find their way back to a more “normal” strategy and reduce their reliance on player sales (mainly to Milan)?

As sporting director Capozucca conceded this month, “We cannot think of developing a great Genoa team… when we don’t have the economic resources to do so.” That comment may be harsh, but, after looking at the club’s finances, it’s also very fair.


  1. great blog fella, it must take you ages to research and then present it. its much appreciated anyway, well done. Interesting as well, as this on one Genoa is not something i know much about so its a little different than the norm, the Italian match fixing just goes on and on. We tend to hear about the bigger names in England . Anyway keep up the good work.

  2. Good job, Swiss ramble!
    By the way, have you ever read
    Best regards,

    1. Thanks. Yes, one of the guys that writes for contacted me to ask if he could put some translated extracts of this article on that site.

  3. good job mate!!!
    all the best to you
    greetings from Lithuania

  4. I wonder what the FFP implications will be on teams like Genoa that depend on selling players for a profit. If Inter, AC and Juventus tighten their belts, doesn't that mean less money for Genoa? Teams that don't buy or sell will be better off (Udinese won't be going up against teams willing to lose $100m a year) but the selling teams are going to have to change their strategy. They won't be able to just keep the players they normally sell because they need to sell them to not lose money. It's not like they only leave because of a buyout clause.

    Anyway...should be interesting.

    1. Well Inter and Ac Milan are cutting back quite severely, and still they're up to all sorts of transfer deals with Genoa. Ultimately they're trying to replace old, highly paid players, with relatively young players on lower wages, and it seems that genoa is their favourite shopping ground. I'm astonished to see that milan paid €20 million for al-sharawy. That seems like an extraordinary amount of money. I don't think we'll be seeing anything like that for another while.

  5. Great job!!! as usual :)

    Please can you provide me the link to the sources. I'm keen to see have a look at the reports. Thanks a ton for the help.

  6. Today is the Barcelona's "junta de accionistas". Very interesting. For example the 3 differences between Barcelona and R.Madrid that makes R.Madrid look "richer".

  7. Very nice overview! :)
    I'm interested in the broadcasting rights, where did you find the amounts for foreign revenues and domestic revenues for the 5 european leagues?

  8. I'm very interested for the source of the broadcasting graph... I need these values for my thesis! I did find the numbers for the premier leagues, but not for the others..
    can somebody help me out? I would be very grateful! Please send me an email if you have some information.

  9. I think we play athletes want too much money.

  10. Can you discuss the changes happening in Serie A
    Milan takeover
    new roma / udinese stadium
    Juventus joining elite
    Inter - purchases

    new impending tv deal


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